EX/CX Strategic Edge is a customer experience consultancy delivering research, strategy, and activation of great, innovative employee and customer experiences. We have created customized, tailored transformational customer experience strategies for clients across pharmaceutical, healthcare, medical device manufacturing, insurance, banking, retail, restaurant, hospitality and B2B service industries.
We offer a proven Customer Experience Framework for the design and implementation of organization-wide customer experience programs.
Our focus is helping our clients create great employee experiences to deliver the best customer experiences – changes that are sustainable and measurable.
Whether developing a holistic end-to-end journey, micro journey, or mission journey, we’ll guide you through a process that delivers deep insights to align the organization to the moments that matter.
The greatest insight of all is understanding how people think and feel. Your customer voice and your employee voice are powerful tools to identify the customer moments that matter and customer pain as well as the barriers preventing employees to deliver a consistently great experience.
The Experience Assessment is an inventory and audit of specific touchpoints to assess delivery of your desired experience. To deliver your desired experience, your policies, procedures, employees, and partners must be capable of meeting your experience principles and behaviors.
An easy-to-use employee handbook serves as the link between the organization’s brand purpose, CX vision, and the employee mindset and behaviors required to deliver the desired experience. The guide defines and contextualizes the organization’s “North Star” and serves as a reference to help inspire customer-centricity.
The most effective way to drive change is to engage stakeholders. EX/CX Strategic Edge offers a variety of co-creation workshops, designed to engage participants allowing them to collaborate and share their ideas to develop meaningful and impactful outcomes.
Education programs instill a commitment to delivering a future-state experience by enabling employees to better understand and relate to an organization's experience vision, thereby enhancing productivity and performance.
The assessment provides a holistic evaluation of current-state voice of customer programs and provides recommendations for an optimized future-state program.
Governance Frameworks provide the mechanism for prioritizing and managing an organization’s CX strategy by identifying who is responsible for what, and defining how decisions are made.
Measurement Frameworks identify key measures that are actionable and drive accountability for improvements to the customer experience and ultimately business outcomes.
The assessment is an integrated approach that evaluates employees' relationships with the organization, and the organization's readiness to execute strategies and deliver their brand promise and experience principles.
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